{"id":15239,"date":"2019-09-30T06:35:42","date_gmt":"2019-09-30T06:35:42","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15239"},"modified":"2019-09-22T18:51:09","modified_gmt":"2019-09-22T18:51:09","slug":"globetrotter-feiert-40-geburtstag-mit-hyper-reality-abenteuer","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/09\/30\/globetrotter-feiert-40-geburtstag-mit-hyper-reality-abenteuer\/","title":{"rendered":"Globetrotter celebrates its 40th birthday with a hyper-reality adventure"},"content":{"rendered":"<h3 id=\"zu-seinem-40-jahre-jubilaeum-will-es-globetrotter-richtig-krachen-lassen-rund-2-millionen-euro-nimmt-der-outdoor-haendler-fuer-seine-geburtstagsaktivitaeten-in-die-hand-der-groesste-teil-da\">Globetrotter wants to make a real splash for its 40th anniversary. The outdoor retailer is spending around 2 million euros on its birthday activities - the majority of which will go towards a <a href=\"https:\/\/www.globetrotter.de\/aktionen\/40-jahre-globetrotter\/vr-abenteuer\/\">Virtual reality roadshow<\/a>which, according to Matthias Schwarte, Head of Marketing at Globetrotter, has never existed in this form in Germany before. <!--more--><\/h3>\n<p>Per se ist es nicht \u00fcberraschend, dass eine Outdoor-Marke ihre Kunden mit einem VR-Erlebnis begeistern will. Der Schweizer Ausstatter Mammut lancierte bereits vor f\u00fcnf Jahren sein mittlerweile vielfach pr\u00e4miertes &#8222;#Project360&#8220;, bei dem die User unterschiedliche Berg-Expeditionen oder auch die neuste <a href=\"https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\">Collection<\/a> aus einer 360-Grad-Perspektive erleben k\u00f6nnen. &#8222;VR ist in unserem Bereich tats\u00e4chlich nichts Besonderes mehr. Wir bekommen das st\u00e4ndig von unseren Lieferanten als Event-Modul angeboten&#8220;, best\u00e4tigt Schwarte. Diese Projekte seien aber nicht vergleichbar mit dem, was <span class=\"match\">Globetrotter<\/span>\u00a0vorhat. &#8222;Viele VR-Experiences bieten f\u00fcr den User nur minimale Steuerungsm\u00f6glichkeiten und sind kaum interaktiv. Meist handelt es sich um einen 360-Grad-Film, der aus verschiedenen Blickwinkeln betrachtet werden kann. Das ist f\u00fcr uns sehr weit weg von einem echten Erlebnis.&#8220;<\/p>\n<p><span class=\"match\">Globetrotter<\/span>\u00a0instead wants to offer fans of the brand an immersive adventure with physical interaction options that will give them goosebumps. The company has enlisted the Hamburg-based brand film subsidiary Infected and its Wedel-based sister company Woodland Studios as partners.<\/p>\n<h3 id=\"die-abenteuerbox\">The adventure box<\/h3>\n<p>The Infected team has constructed a black box in which up to two visitors, equipped with HTC Vive goggles and a technology-filled\u00a0<span class=\"match\">Globetrotter<\/span>-Rucksack, auf Tour gehen k\u00f6nnen. Die Box ist unter anderem mit Holzplanken, Seilen und Handgriffen ausgestattet. Warme Luft und Vibrationen sollen zus\u00e4tzlich daf\u00fcr sorgen, dass die &#8222;Abenteurer&#8220; glauben, sie bef\u00e4nden sich wirklich gerade auf dem gef\u00e4hrlichen Huashan Trail und blickten aus schwindelerregender H\u00f6he in den Abgrund hinab beziehungsweise beendeten ihre abenteuerliche Hiking-Tour mit einer aufregenden Fahrt im Heissluftballon.<\/p>\n<p>The total number of parts built into the box is unprecedented for a VR experience in Germany. Around 15 artists and developers have been working for four months on the realisation of the VR adventure, whose game components were implemented using the Unreal Gaming Engine.<\/p>\n<p>The premiere took place on 18 September in Hamburg, with support from the press, celebrities and influencers. After Hamburg, the box will go on tour in Germany, stopping off at major shops in Berlin, Dresden, Frankfurt, Cologne, Stuttgart and Munich. Tickets can already be purchased on the <span class=\"match\">Globetrotter<\/span>can be pre-ordered on the website. Schwarte expects that around 100 customers and interested parties will be able to experience the VR adventure every day. By the end of the roadshow in January, he hopes to reach around 100,000 people - with even more to be reached via the <span class=\"match\">Globetrotter<\/span>-Community in den sozialen Medien davon erfahren. Grunds\u00e4tzlich sei die Roadshow ein Bekenntnis zu den L\u00e4den vor Ort: &#8222;Wir wollen damit auch zeigen, wie ernst wir den station\u00e4ren Handel nehmen&#8220;, erkl\u00e4rt Schwarte.<\/p>\n<p>The roadshow will end with Ispo 2020, which takes place from 26 to 29 January. However, that doesn't mean that the special\u00a0<span class=\"match\">Globetrotter<\/span>\u00a0konstruierte VR-Abenteuerbox dann verschrottet wird. &#8222;Die Box hat Referenzcharakter und k\u00f6nnte durchaus auch mit anderen Erlebnissen funktionieren&#8220;, ist sich Westerwelle sicher.<\/p>\n<p>Source: Horizon \/ Globetrotter<\/p>","protected":false},"excerpt":{"rendered":"Globetrotter wants to make a real splash for its 40th anniversary. The outdoor retailer is investing around 2 million euros in its...","protected":false},"author":12,"featured_media":15242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Globetrotter feiert 40. 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