{"id":15225,"date":"2019-09-19T08:11:42","date_gmt":"2019-09-19T08:11:42","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15225"},"modified":"2019-09-19T08:11:42","modified_gmt":"2019-09-19T08:11:42","slug":"coke-dose-ar-zum-leben-erweckt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","title":{"rendered":"Coke can brought to life with AR"},"content":{"rendered":"<p>The Coca Cola Company has come up with an interesting campaign for Mexico centred around <a href=\"https:\/\/vr-room.ch\/en\/virtual-reality-glossar\/#A\">Augmented reality<\/a> has come up with. When you open the Coca Cola app on your smartphone and point the camera at the Coke can, one of a total of 12 little stories comes to life, which is certainly a nice way to pass the time after quenching your thirst.<\/p>\n<p>In the video, you can watch the cute animations centred around the Coke can. In a short story, two rival football fans violently beat the drums of their home teams before becoming friends and playing together after a football comes flying out of the can.  The 3D worlds and characters were created by a specialised visual effects agency called Timber.<\/p>\n<p>&#8222;Dieses Projekt war eine perfekte Implementierung f\u00fcr AR,&#8220; so Jonah Hall und Kevin Lau, Creative-Directors bei Timber. &#8222;Die harmonische Zusammenarbeit von Menschen war schon immer das Kernst\u00fcck der Idee. Coke war stets gut darin, seine Marke mit Gl\u00fcck und Harmonie zu verbinden. Daraus entstand das Konzept. Die Art von AR erlaubte es dem Zuschauer, diese Geschichten mit der praktischen Cola-Dose als Requisite in seine Umgebung zu bringen und somit die Kulisse f\u00fcr jedes dieser Szenarien zu bilden.&#8220;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15225-1\" width=\"640\" height=\"360\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio\">https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio<\/a><\/video><\/div>\n<p>Source: <a href=\"https:\/\/vrscout.com\/news\/coca-cola-soda-cans-trigger-ar-stories\/\">VR Scout<\/a><\/p>","protected":false},"excerpt":{"rendered":"The Coca Cola Company has come up with an interesting augmented reality campaign for Mexico. When you...","protected":false},"author":11,"featured_media":15226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-15225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Coca Cola Company hat sich f\u00fcr Mexiko eine interessante Aktion rund um Augmented Reality ausgedacht. Wenn man&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T08:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\"},\"author\":{\"name\":\"Michael\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/4022b4e1fba06681ac263b25c0f1e3d2\"},\"headline\":\"Coke-Dose mit AR zum Leben erweckt\",\"datePublished\":\"2019-09-19T08:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\"},\"wordCount\":215,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Coke-AR.jpg\",\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\",\"name\":\"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Coke-AR.jpg\",\"datePublished\":\"2019-09-19T08:11:42+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/4022b4e1fba06681ac263b25c0f1e3d2\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Coke-AR.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Coke-AR.jpg\",\"width\":1223,\"height\":711},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coke-Dose mit AR zum Leben erweckt\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/4022b4e1fba06681ac263b25c0f1e3d2\",\"name\":\"Michael\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/avatar_user_11_1558711168-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/avatar_user_11_1558711168-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/avatar_user_11_1558711168-96x96.jpg\",\"caption\":\"Michael\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/author\\\/michael\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","og_locale":"en_GB","og_type":"article","og_title":"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News","og_description":"Die Coca Cola Company hat sich f\u00fcr Mexiko eine interessante Aktion rund um Augmented Reality ausgedacht. Wenn man&hellip;","og_url":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-09-19T08:11:42+00:00","og_image":[{"width":1223,"height":711,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg","type":"image\/jpeg"}],"author":"Michael","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/"},"author":{"name":"Michael","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/4022b4e1fba06681ac263b25c0f1e3d2"},"headline":"Coke-Dose mit AR zum Leben erweckt","datePublished":"2019-09-19T08:11:42+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/"},"wordCount":215,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg","articleSection":["Entertainment"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","url":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","name":"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg","datePublished":"2019-09-19T08:11:42+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/4022b4e1fba06681ac263b25c0f1e3d2"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg","width":1223,"height":711},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/en\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Coke-Dose mit AR zum Leben erweckt"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Swiss Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/4022b4e1fba06681ac263b25c0f1e3d2","name":"Michael","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/avatar_user_11_1558711168-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/avatar_user_11_1558711168-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/avatar_user_11_1558711168-96x96.jpg","caption":"Michael"},"url":"https:\/\/vr-room.ch\/en\/author\/michael\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/15225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/comments?post=15225"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/15225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media\/15226"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media?parent=15225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/categories?post=15225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/tags?post=15225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}