{"id":14338,"date":"2019-06-29T13:53:35","date_gmt":"2019-06-29T13:53:35","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14338"},"modified":"2019-06-25T13:58:30","modified_gmt":"2019-06-25T13:58:30","slug":"produktabbildung-in-3d-ar-als-kauferlebnis","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/","title":{"rendered":"Product illustration in 3D: AR as a shopping experience"},"content":{"rendered":"<h3 id=\"kunden-des-moebelhaendlers-ikarus-de-koennen-stuehle-und-andere-moebel-mit-augmented-reality-in-ihr-eigenes-zuhause-beamen-das-schafft-eine-ganz-neue-einkaufserfahrung\">Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. Das schafft eine ganz neue Einkaufserfahrung.<!--more--><\/h3>\n<div class=\"fliesstext\">There's something magical and fun about it: In the Ikarus.de online shop, selected furnishings can be projected into the room in their original size using the camera of an iPad or an iPhone.<\/div>\n<div class=\"fliesstext\">Das Besondere an der technischen Umsetzung ist, dass die Shop-Besucher daf\u00fcr keine mobile App he\u00adrunterladen m\u00fcssen. Da die Augmented-Reality-Anwendung (AR) Browser-basiert ist, f\u00e4llt bei der Nutzung eine grosse H\u00fcrde weg. Die Shop-\u00adBesucher &#8222;zaubern&#8220; die M\u00f6bel dreidimensional mit Augmented Reality in ihre Umgebung. Bei anderen M\u00f6belh\u00e4ndlern wie Yourhome von Otto kann die Augmented-Reality-Funktion bislang nur in einer \u00admobilen App verwendet werden.<\/div>\n<div class=\"fliesstext\"><\/div>\n<div>Noch sind erst 23 Produkte auf Ikarus.de &#8222;AR-f\u00e4hig&#8220;. Das heisst, man muss danach suchen, wenn man sich den AR-Effekt bei einem Produkt ansehen will.<\/div>\n<div>\n<div class=\"fliesstext\">Es war eine bewusste Entscheidung, zun\u00e4chst nur mit einer begrenzten Zahl zu starten, sagt Nina Stockl\u00f6w, Senior Marketing Manager bei der E-Commerce-Agentur Phoenix Media. Der Dienstleister aus Stuttgart hat das AR-Erlebnis f\u00fcr seinen Kunden Ikarus.de entwickelt. &#8222;Wir haben uns bei der Umsetzung bewusst f\u00fcr den &#8222;Minimal Viable Product&#8220;-Ansatz entschieden&#8220;, erkl\u00e4rt Stockl\u00f6w. &#8222;Minimal \u00adViable Product&#8220; bedeutet, dass das Produkt mit den Mindestanforderungen und -Eigenschaften umgesetzt wurde. Es ging erst einmal darum zu sehen, wie die Nutzer die AR-Funktion annehmen.<\/div>\n<h4 id=\"basis-das-apple-ar-kit\" class=\"zwischenueberschrift\">Basis: the Apple AR Kit<\/h4>\n<div class=\"fliesstext\">Die Technologie f\u00fcr das AR-Erlebnis bei Ikarus.de bildet die AR-Plattform &#8222;Apple AR Kit&#8220;. Das entsprechende File-Format f\u00fcr Augmented Reality heisst &#8222;usdz&#8220;. \u00adApple hat es gemeinsam mit Pixar, einem Spezialisten f\u00fcr Computeranimation und Computer Generated Imaging, entwickelt. Developer k\u00f6nnen damit 3D-Modelle f\u00fcr Augmented Reality erschaffen.<\/div>\n<div><\/div>\n<div class=\"fliesstext\">According to the retailer, the number of visits to the Ikarus online shop via iOS devices is quite high, which is why it made sense to use Apple's AR Kit2. (Apple only recently released the AR Kit3.) However, this also results in the restriction that the AR function of Ikarus.de on the product detail pages only works with the Safari browser and with an iOS device on which version iOS 12 or higher is installed.<\/div>\n<div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">Seit Mitte Februar 2019 sind die ersten AR-Modelle live im Shop. Das Feature \u00adwerde gerade bei hochpreisigen Produkten gerne angeklickt, gibt Wilberg Auskunft. Augmented Reality sei eine Hilfe w\u00e4hrend der Kaufentscheidung. K\u00fcnftig sollen weitere Modelle in 3D abrufbar sein. &#8222;Wir wollen so viele Produkte wie m\u00f6glich in AR umsetzen&#8220;, betont Wilberg.<\/div>\n<div><\/div>\n<div>Source: Onlinepc<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. Das&hellip;","protected":false},"author":12,"featured_media":14339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-14338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. 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