{"id":14295,"date":"2019-06-17T11:13:36","date_gmt":"2019-06-17T11:13:36","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14295"},"modified":"2019-06-16T11:20:33","modified_gmt":"2019-06-16T11:20:33","slug":"swiss-setzt-erstmals-auf-ar","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/06\/17\/swiss-setzt-erstmals-auf-ar\/","title":{"rendered":"Swiss relies on AR for the first time"},"content":{"rendered":"<h3 id=\"zu-ehren-der-fete-des-vignerons-entwickelte-swiss-eine-augmented-reality-app-fuer-smartphones-das-ziel-ist-den-fluggaesten-mit-dieser-innovation-eine-spielerische-und-authentische-erfahrung-zu-biete\">In honour of the F\u00eate des Vignerons, Swiss has developed an augmented reality app for smartphones. The aim is to offer passengers a playful and authentic experience with this innovation.<!--more--><\/h3>\n<p>So far, Swiss, in contrast to the <a href=\"https:\/\/vr-room.ch\/en\/?s=lufthansa\">Lufthansa<\/a>Swiss has been reluctant to utilise the new \"augmented reality\" technology, but this is now a thing of the past. To mark this year's \"F\u00eate des Vignerons\" wine festival, of which Swiss is an official partner, the CS300 aircraft has been given a special livery. The aircraft will fly to 43 destinations with 150,000 passengers from Geneva over a period of nine months. The highlight: the livery by French-Swiss artist Mathias Forbach can be brought to life using a smartphone application.<\/p>\n<div class=\"ce_text block\">\n<p>This involves scanning various illustrations, which are identical to those on the exterior panelling of the aircraft, with the smartphone from <a href=\"https:\/\/avion-swiss.ch\/de\/lackierung\" target=\"_blank\" rel=\"noopener noreferrer\">the website created especially for the project<\/a>. Digital fans need to install the free \"Avion SWISS\" app on their mobile device and follow the instructions. As soon as the drawings move, an additional audio file is played. Alternatively, the app can also be used via the \"F\u00eate des Vignerons\" brochure available on board or the tablets in the aircraft. It's worth trying it out, as you can learn lots of interesting facts about the specialities of French-speaking Switzerland and the history of the festival in a fun way. However, the audio data is only available in French and English.<\/p>\n<p>The aim of the project is to offer passengers a playful and authentic experience with this innovation.<\/p>\n<p>Source: Travelnews<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"In honour of the F\u00eate des Vignerons, Swiss developed an augmented reality app for smartphones. The aim is to provide passengers with...","protected":false},"author":12,"featured_media":14296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-14295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss setzt erstmals auf AR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2019\/06\/17\/swiss-setzt-erstmals-auf-ar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss setzt erstmals auf AR - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Zu Ehren der F\u00eate des Vignerons entwickelte Swiss eine Augmented-Reality-App f\u00fcr Smartphones. Das Ziel ist, den Flugg\u00e4sten mit&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2019\/06\/17\/swiss-setzt-erstmals-auf-ar\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T11:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/06\/Swiss_Tech-7cdd2f12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Swiss setzt erstmals auf AR\",\"datePublished\":\"2019-06-17T11:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/\"},\"wordCount\":255,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Swiss_Tech-7cdd2f12.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/06\\\/17\\\/swiss-setzt-erstmals-auf-ar\\\/\",\"name\":\"Swiss setzt erstmals auf AR - 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