{"id":13634,"date":"2019-05-05T06:20:11","date_gmt":"2019-05-05T06:20:11","guid":{"rendered":"https:\/\/vr-room.ch\/?p=13634"},"modified":"2019-04-23T19:30:16","modified_gmt":"2019-04-23T19:30:16","slug":"wie-shutterstock-mit-augmented-reality-experimentiert","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","title":{"rendered":"How Shutterstock is experimenting with augmented reality"},"content":{"rendered":"<h3 id=\"augmented-reality-ist-laengst-nicht-mehr-nur-eine-technologie-die-zu-unterhaltungs-oder-werbezwecken-virtuelle-elemente-in-realen-bildern-platziert-unternehmen-wie-ikea-und-bmw-haben-bereits-eindru\">Augmented reality is no longer just a technology that places virtual elements in real images for entertainment or advertising purposes. Companies like <a href=\"https:\/\/vr-room.ch\/en\/?s=ikea\">Ikea<\/a> and <a href=\"https:\/\/vr-room.ch\/en\/?s=bmw\">BMW<\/a> have already impressively shown how AR can also be used for meaningful projects. Now Shutterstock is joining them - and launching its first augmented reality feature.<!--more--><\/h3>\n<p>F\u00fcr die Shutterstock-Kunden-App (nur iOS) hat der Bilderdienst aus den USA ab sofort eine Funktion namens &#8222;View in Room&#8220; ins Leben gerufen. Damit k\u00f6nnen Kunden jedes der insgesamt 250 Millionen Bilder aus der\u00a0Shutterstock-Sammlung virtuell an der Wand in einem beliebigen Raum positionieren. Laut dem Unternehmen w\u00fcrden n\u00e4mlich immer mehr Kunden die Bilder nutzen, um damit ihre eigenen vier W\u00e4nde, Einzelhandelsfl\u00e4chen, das B\u00fcro oder ihr Restaurant zu versch\u00f6nern.<\/p>\n<p>Innerhalb der\u00a0Shutterstock-App\u00a0k\u00f6nnen Kunden auf die Schaltfl\u00e4che &#8222;View in Room&#8220; klicken. Die App wechselt dann in den Kameramodus. Wird die Kamera vor eine Wand gehalten, erkennt die App den Wandbereich und projiziert das Bild virtuell darauf. Nutzer k\u00f6nnen dann die Gr\u00f6sse und Position anpassen, um eine bessere Vorstellung davon zu bekommen, wie das Bild im Raum wirklich aussehen w\u00fcrde.<\/p>\n<p>Zum Einsatz kam bei der Entwicklung dieser Funktion das iOS ARKit, welches im Herbst 2017\u00a0mit dem iOS-11-Update ver\u00f6ffentlicht wurde. Es erlaubt App-Entwicklern eine bessere und tiefere Integration von Augmented-Reality-L\u00f6sungen in ihren Anwendungen. &#8222;Nach Jahren der Weiterentwicklung unserer internen Computer-Vision-Technologie zur Verbesserung der Suchfunktionen im Web und auf dem Handy, freuen wir uns, unser erstes Augmented Reality-Feature f\u00fcr unsere Kunden anzuk\u00fcndigen&#8220;, sagt Jon Oringer, Gr\u00fcnder und CEO von Shutterstock.<\/p>\n<div id=\"6315036\" class=\"Ad Ad-mediumFullBannerDetail\"><img decoding=\"async\" title=\"\" src=\"https:\/\/aka-cdn.adtech.de\/apps\/313\/Ad11060025St3Sz1Sq106567855V2Id1\/leer.gif\" alt=\"\" border=\"0\" \/>H\u00e4ndler wie Ikea nutzen die Technologie rund um Apples ARKit schon seit vielen Monaten, um ihren Kunden konkrete Einrichtungsberatung zu bieten und damit eine Kaufh\u00fcrde im E-Commerce auszur\u00e4umen. BMW launchte im vergangenen Jahr die\u00a0AR-App &#8222;Mercedes cAR&#8220;, mit der die User die A-Klasse nicht nur realit\u00e4tsgetreu in den eigenen vier W\u00e4nden erleben, sondern auch nach eigenen W\u00fcnschen konfigurieren k\u00f6nnen. Auch sie basiert auf Apples ARKit.<\/div>\n<div class=\"Ad Ad-mediumFullBannerDetail\"><\/div>\n<div class=\"Ad Ad-mediumFullBannerDetail\">Source: Horizon<\/div>","protected":false},"excerpt":{"rendered":"Augmented reality has long since ceased to be just a technology that integrates virtual elements into real-life environments for entertainment or...","protected":false},"author":12,"featured_media":13640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-13634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality ist l\u00e4ngst nicht mehr nur eine Technologie, die zu Unterhaltungs- oder Werbezwecken virtuelle Elemente in realen&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-05T06:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Wie Shutterstock mit Augmented Reality experimentiert\",\"datePublished\":\"2019-05-05T06:20:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/\"},\"wordCount\":347,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/shutterstock-scaled.jpg\",\"articleSection\":[\"Gesellschaft\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/\",\"name\":\"Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/shutterstock-scaled.jpg\",\"datePublished\":\"2019-05-05T06:20:11+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/shutterstock-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/shutterstock-scaled.jpg\",\"width\":2560,\"height\":1422},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/05\\\/05\\\/wie-shutterstock-mit-augmented-reality-experimentiert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie Shutterstock mit Augmented Reality experimentiert\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","og_locale":"en_GB","og_type":"article","og_title":"Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News","og_description":"Augmented Reality ist l\u00e4ngst nicht mehr nur eine Technologie, die zu Unterhaltungs- oder Werbezwecken virtuelle Elemente in realen&hellip;","og_url":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-05-05T06:20:11+00:00","og_image":[{"width":2560,"height":1422,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathalie","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Wie Shutterstock mit Augmented Reality experimentiert","datePublished":"2019-05-05T06:20:11+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/"},"wordCount":347,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg","articleSection":["Gesellschaft"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","url":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","name":"Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg","datePublished":"2019-05-05T06:20:11+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/05\/shutterstock-scaled.jpg","width":2560,"height":1422},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/en\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Wie Shutterstock mit Augmented Reality experimentiert"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Swiss Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/en\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/13634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/comments?post=13634"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/13634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media\/13640"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media?parent=13634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/categories?post=13634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/tags?post=13634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}