Sustainability is a key issue at Ikea. With its \"People & Planet Positive\" strategy, the Group has formulated ambitious sustainability goals that are in line with the UN's Sustainable Development Goals.<\/p>\n
To get employees excited about this sustainability strategy, Ikea is using virtual reality: they can now experience the company's commitment to sustainability up close with the help of VR glasses. A ten-minute VR film teleports employees to a Polish forest, a refugee home in Bern and the world's most sustainable Ikea shop in Kaarst, Germany, among other places. The VR film was produced by the Swiss companies De-Lay<\/a>, Frame Engine<\/a> and Bandara <\/a>designed and realised.<\/p>\n According to the press release, the big challenge for the producers was to pack a wide variety of themes and activities into one story. To give the film a common thread, they therefore told the story from the perspective of a \"Po\u00e4ng\" chair, which is \"reborn\" as a kitchen front at the end - proving that topics such as the circular economy are already more than just buzzwords at Ikea.<\/p>\n <\/p>\n