{"id":12495,"date":"2019-01-10T09:06:59","date_gmt":"2019-01-10T09:06:59","guid":{"rendered":"http:\/\/vr-room.ch\/?p=12495"},"modified":"2019-01-11T11:05:11","modified_gmt":"2019-01-11T11:05:11","slug":"ar-kommt-in-head-up-displays-ins-auto","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/","title":{"rendered":"AR comes into the car in head-up displays"},"content":{"rendered":"<h3 id=\"in-vernetzten-fahrzeugen-versorgen-head-up-displays-huds-den-fahrer-sicher-mit-wichtigen-informationen-continental-hat-nun-ein-innovatives-hud-mit-augmented-reality-ar-entwickelt\">In connected vehicles, head-up displays (HUDs) safely provide the driver with important information. Continental has now developed an innovative HUD with augmented reality (AR).<!--more--><\/h3>\n<div class=\"fliesstext\">And more news from the automotive sector. Just the day before yesterday, we reported on the latest innovation from Audi <a href=\"http:\/\/vr-room.ch\/en\/2019\/01\/08\/unterhaltung-auf-dem-ruecksitz-audi-bringt-virtual-reality-ins-auto\/\">reports<\/a>. Today, the focus is on head-up displays (HUDs), which provide drivers with information directly in their field of vision, such as speed or instructions from the navigation system. The automotive supplier <a href=\"http:\/\/continental-head-up-display.com\/de\/\">Continental <\/a>has presented its first head-up display with augmented reality (AR) based on holographic waveguide technology. It is not yet clear when the HUD will be ready for the market.<\/div>\n<h3 id=\"hud-mit-oder-ohne-augmented-reality\" class=\"fliesstext\">HUD with or without augmented reality<\/h3>\n<div class=\"fliesstext\">Currently, two types of head-up displays are already standard in cars without AR: either windscreen HUDs project the information onto the windscreen or so-called combiner HUDs reflect the image onto a small plastic screen above the speedometer.<\/div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">HUD with augmented reality, on the other hand, adds virtual information to the external view of the traffic situation. For example, pedestrians are marked or the navigation system shows direction arrows precisely in the correct lane.<\/div>\n<div class=\"fliesstext\"><\/div>\n<h3 id=\"mehr-sicherheit\" class=\"fliesstext\">More security<\/h3>\n<div class=\"fliesstext\">\n<div class=\"fliesstext\">\n<p>To read an instrument cluster, you have to take your eyes off the road for at least a short time. The eyes have to adjust to the shorter viewing distance (accommodation), only then does the flow of information begin. The process is then reversed. The eyes adapt again to the greater visual distance to the traffic. This process takes time and tires the eyes if it occurs frequently. With a conventional instrument cluster, it takes at least half a second to read a display, including accommodating twice. One second of averted vision at a speed of 120 km\/h corresponds to a driving distance of around 33 metres \"flying blind\".<\/p>\n<p>With a head-up display, drivers receive all relevant information exactly where they really need it - directly in their field of vision. They can keep their eyes on the road and still receive all the important information, such as speed, important warning messages and navigation arrows. A windscreen HUD gives the impression that there is a display two to three metres away, directly in front of the bonnet.<\/p>\n<p>In the case of an augmented reality head-up display, this display is supplemented by an additional display level. This makes it look as if the information on the AR-HUD is directly part of the real driving situation taking place in front of the vehicle.<\/p>\n<\/div>\n<\/div>\n<h3 id=\"fuer-techfreaks-wellenleiter-und-waveguide-platte\" class=\"fliesstext\">For tech freaks: waveguide and waveguide plate<\/h3>\n<div class=\"fliesstext\">Head-up displays with AR were previously based on space-consuming mirror technology. Instead of mirrors to guide and magnify the images, waveguide technology now diffracts the light. At the heart of the waveguide technology is the waveguide plate: instead of mirrors, Continental's HUD uses a so-called waveguide plate that reflects the image onto the windscreen. The light beams from the beamer that generates the image are guided into the multi-layer waveguide, deflected and projected onto the windscreen via the decoupling grid.<\/div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12495-1\" width=\"640\" height=\"360\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=3uuQSSnO7IE&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=3uuQSSnO7IE\">https:\/\/www.youtube.com\/watch?v=3uuQSSnO7IE<\/a><\/video><\/div>\n<\/div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">Online: Online PC \/ Continental \/ Youtube<\/div>","protected":false},"excerpt":{"rendered":"In connected vehicles, head-up displays (HUDs) safely provide the driver with important information. Continental has now developed an innovative HUD...","protected":false},"author":12,"featured_media":12498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-12495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-industrie","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"In vernetzten Fahrzeugen versorgen Head-up-Displays (HUDs) den Fahrer sicher mit wichtigen Informationen. Continental hat nun ein innovatives HUD&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T09:06:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-11T11:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"609\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"AR kommt in Head-up-Displays ins Auto\",\"datePublished\":\"2019-01-10T09:06:59+00:00\",\"dateModified\":\"2019-01-11T11:05:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/\"},\"wordCount\":476,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HUD_w960_h609.jpg\",\"articleSection\":[\"Industrie\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/\",\"name\":\"AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HUD_w960_h609.jpg\",\"datePublished\":\"2019-01-10T09:06:59+00:00\",\"dateModified\":\"2019-01-11T11:05:11+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HUD_w960_h609.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HUD_w960_h609.jpg\",\"width\":960,\"height\":609},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/01\\\/10\\\/ar-kommt-in-head-up-displays-ins-auto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AR kommt in Head-up-Displays ins Auto\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/en\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/","og_locale":"en_GB","og_type":"article","og_title":"AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News","og_description":"In vernetzten Fahrzeugen versorgen Head-up-Displays (HUDs) den Fahrer sicher mit wichtigen Informationen. Continental hat nun ein innovatives HUD&hellip;","og_url":"http:\/\/vr-room.ch\/en\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-01-10T09:06:59+00:00","article_modified_time":"2019-01-11T11:05:11+00:00","og_image":[{"width":960,"height":609,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathalie","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"AR kommt in Head-up-Displays ins Auto","datePublished":"2019-01-10T09:06:59+00:00","dateModified":"2019-01-11T11:05:11+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/"},"wordCount":476,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg","articleSection":["Industrie"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/","url":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/","name":"AR kommt in Head-up-Displays ins Auto - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg","datePublished":"2019-01-10T09:06:59+00:00","dateModified":"2019-01-11T11:05:11+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/01\/HUD_w960_h609.jpg","width":960,"height":609},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/fr\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"AR kommt in Head-up-Displays ins Auto"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Swiss Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/en\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/12495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/comments?post=12495"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/12495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media\/12498"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media?parent=12495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/categories?post=12495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/tags?post=12495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}