{"id":12343,"date":"2018-12-19T10:30:22","date_gmt":"2018-12-19T10:30:22","guid":{"rendered":"http:\/\/vr-room.ch\/?p=12343"},"modified":"2018-12-17T10:35:11","modified_gmt":"2018-12-17T10:35:11","slug":"schluss-mit-vr-imax-verabschiedet-sich-von-virtual-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2018\/12\/19\/schluss-mit-vr-imax-verabschiedet-sich-von-virtual-reality\/","title":{"rendered":"No more VR: IMAX says goodbye to virtual reality"},"content":{"rendered":"

In 2016, IMAX began adding VR offerings to its programme and supporting the production of content. Now the cinema operator is pulling the ripcord.<\/h3>\n

<\/p>\n

IMAX is saying goodbye to virtual reality and plans to close its last remaining VR centres in Bangkok, Los Angeles and Toronto. The Canadian cinema operator announced this to its own investors last week.<\/p>\n

Four of these VR centres had already been closed down, including the only European one in Manchester. Towards\u00a0Variety<\/em>\u00a0best\u00e4tigte das Unternehmen, dass man „eine Reihe von verschiedenen Konzepten und Lokalit\u00e4ten getestet“ habe. Zufrieden war man offenbar nicht, denn nun soll das VR-Pilotprogramm ganz eingestellt werden.<\/p>\n

At the end of 2016 and beginning of 2017, IMAX had started to invest in virtual reality, as we reported<\/a>. Together with other investors, USD 50 million was to be invested in VR content. In addition, VR centres were set up in Los Angeles and other locations, where customers could immerse themselves in VR experiences lasting 5 to 15 minutes. IMAX had previously announced its intention to develop a VR camera together with Google to help filmmakers produce VR content. However, this had already been cancelled at the end of 2017, writes\u00a0Variety<\/em>.<\/p>\n

\u00a0All experiments completed<\/h3>\n
Even before the various approaches were finalised, IMAX had stated that the response from viewers had been positive. However, there had simply not been enough customers to justify the investment, writes\u00a0Engadget<\/em>.<\/div>\n
<\/div>\n
Source: Heise \/ IMAX<\/div>","protected":false},"excerpt":{"rendered":"In 2016, IMAX had started to include VR offerings in its programme and to support content production. 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