Approfondimento VR<\/a> si chiama VR On Air Test (VR OAT) ed \u00e8 stato progettato per aiutarci a capire meglio il cervello umano quando le persone guardano le pubblicit\u00e0. Come reagiscono le persone? Come si comportano? Questa \u00e8 la domanda classica quando si parla di ricerca e pubblicit\u00e0.<\/p>\nGli utenti VR non sono infastiditi dai sensori<\/h3>\n
Secondo Takayuki Yoshizawa, direttore creativo e direttore generale di AOI Pro. Inc., l'idea di un servizio di questo tipo nel contesto della VR \u00e8 nata dalla constatazione che agli utenti delle apparecchiature VR non dispiace avere dei sensori attaccati che raccolgono i loro dati vitali. In origine, il team di sviluppo aveva l'idea di creare una piattaforma che raccogliesse i dati in modo indipendente e poi li monetizzasse, spiega Yoshizawa.<\/p>\n
Pieno controllo in VR<\/h3>\n
Naturalmente, esistono gi\u00e0 innumerevoli strumenti di ricerca che mostrano la pubblicit\u00e0 televisiva e la sua influenza sul cervello umano attraverso il tracciamento degli occhi e la misurazione delle onde cerebrali. Tuttavia, l'ambiente in cui si trova il soggetto del test ha sempre una grande influenza. Nella VR, gli elementi esterni di distrazione possono essere completamente controllati.<\/p>\n
VR Insight raccoglie le variabili di misurazione biofisiologica, le analizza e le interpreta insieme ai classici dati provenienti da strumenti di marketing noti, come la cronologia del browser e i cookie, per determinare le emozioni dell'utente. Oltre alle variabili misurate come il battito cardiaco o il movimento della persona sottoposta al test, possono utilizzare le tecnologie pi\u00f9 recenti come FOVE 0 per misurare il tracciamento degli occhi con una precisione di 1\u00b0.<\/p>\n
Yoshizawa spiega di essersi prefissato l'obiettivo di offrire il servizio anche ai settori della formazione, della medicina, dell'istruzione e dell'intrattenimento in un secondo momento. Tuttavia, gli sviluppatori si stanno inizialmente concentrando sul mercato pubblicitario, dove ci si pu\u00f2 aspettare il massimo guadagno.<\/p>\n
Fonte: thedrum.com<\/p>","protected":false},"excerpt":{"rendered":"VR Insight lancia un prototipo VR per scoprire le emozioni degli utenti. L'area di applicazione \u00e8 inizialmente...","protected":false},"author":12,"featured_media":6767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality-forschung","cs-entry","cs-video-wrap"],"yoast_head":"\n
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