{"id":20435,"date":"2022-03-28T11:27:25","date_gmt":"2022-03-28T11:27:25","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20435"},"modified":"2022-03-20T11:41:53","modified_gmt":"2022-03-20T11:41:53","slug":"konzerte-im-metaverse-im-kommen","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/it\/2022\/03\/28\/konzerte-im-metaverse-im-kommen\/","title":{"rendered":"Concerti nel Metaverso in aumento"},"content":{"rendered":"<p><strong>In futuro andremo ai concerti nel metaverso? Una cosa \u00e8 certa: Unity vuole il metaverso musicale: Il pi\u00f9 grande festival EDM del mondo e molti concerti si svolgeranno anche in realt\u00e0 virtuale. In Svizzera, il rapper zurighese Didi ha recentemente fatto il suo debutto.<br \/>\n<\/strong><\/p>\n<p>Prima della pandemia, l'Electric Daisy Carnival (EDC) attirava ogni anno fino a 525.000 visitatori a Las Vegas. L'organizzatore Insomniac Events sta ora lavorando a versioni virtuali del festival e di numerosi concerti. \u00c8 previsto l'uso di realt\u00e0 virtuale, realt\u00e0 aumentata e altre tecnologie immersive.<\/p>\n<p>Il partner della cooperazione \u00e8 Unity Technologies. Gli eventi diventeranno immersivi e interattivi. Quando il virus ha gettato nel caos l'industria degli eventi, le trattative hanno subito una rapida accelerazione, come afferma Peter Moore, ex capo di Xbox e attuale vicepresidente senior per lo sport e l'intrattenimento dal vivo di Unity, in un'intervista a VentureBeat. Egli definisce il nuovo progetto di eventi un metaverso che ruota interamente intorno alla musica.<\/p>\n<p id=\"caption-attachment-163712\" class=\"wp-caption-text\">Si tratta di un mondo virtuale persistente costruito da Insomniac Events in cui numerosi mondi digitali pi\u00f9 piccoli sono interconnessi. La visione assomiglia quindi a modelli come quelli dei romanzi Ready Player One o Snow Crash. Non si sa ancora quanto le scenografie saranno simili a questi modelli.<\/p>\n<h3 id=\"alte-konkurrenz-und-neue-zielgruppen\">Vecchia concorrenza e nuovi gruppi target<\/h3>\n<p>Forse questo permetter\u00e0 all'azienda di attingere a nuovi gruppi target che finora non hanno potuto visitare veri e propri festival. I biglietti per il weekend dell'EDC di quest'anno a Las Vegas costano almeno 359 dollari.<\/p>\n<p>Il concorrente Wave ha rinunciato alle sue ambizioni VR gi\u00e0 nel gennaio 2021, prima ancora che il servizio potesse arrivare in Europa dagli Stati Uniti. Dopo che le aspettative del mercato non sono state soddisfatte, la start-up ha investito maggiormente in streaming live di concerti virtuali - senza occhiali VR e interattivit\u00e0.<\/p>\n<p>Tra l'altro, Unity \u00e8 gi\u00e0 alla base di un \"metaverso musicale\": l'app sociale di successo VR Chat \u00e8 costruita su Unity Engine e vi si tengono regolarmente spettacoli dal vivo e DJ set.<\/p>\n<h3 id=\"zuercher-als-erster-kuenstler-im-metaverse\">Z\u00fcrcher come primo artista del Metaverso<\/h3>\n<p>L'agenzia digitale Software Brauerei AG organizza gi\u00e0 da qualche settimana concerti nel Metaverse. In collaborazione con Sony Music Switzerland, si \u00e8 tenuta anche la prima esibizione di un artista svizzero. Stiamo parlando del rapper zurighese Didi.<\/p>\n<p>Florian M\u00fcller, cofondatore dell'agenzia, \u00e8 curioso di vedere se la Svizzera \u00e8 pronta per un concerto del Metaverso: \"Fondamentalmente, ho la sensazione che la Svizzera abbia una grande affinit\u00e0 con la digitalizzazione. Credo che sia pronta per un concerto del Metaverso. Ma credo che sia anche una questione di target.<\/p>\n<p>Il gruppo target del nuovo concetto \u00e8 costituito principalmente da giovani, continua M\u00fcller. Alla domanda su quale sia la differenza tra un concerto nel Metaverse e un concerto in live streaming su Youtube, risponde: \"L'interazione. Ho il mio avatar con cui posso applaudire, fare il tifo e ballare. L'artista che si esibisce vede ci\u00f2 che accade nella sala e pu\u00f2 reagire. Questo crea un'interazione che non esiste in un normale flusso. Si tratta di un'esperienza completamente diversa\".<\/p>\n<p>Fonte: Misto \/ argoviatoday<\/p>","protected":false},"excerpt":{"rendered":"Andremo a concerti nel metaverso in futuro? Una cosa \u00e8 certa: Unity vuole il Metaverso musicale: Il pi\u00f9 grande festival EDM del mondo...","protected":false},"author":12,"featured_media":20436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-20435","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality-schweiz","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konzerte im Metaverse im Kommen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2022\/03\/28\/konzerte-im-metaverse-im-kommen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konzerte im Metaverse im Kommen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Gehen wir k\u00fcnftig an Konzerte im Metaverse? 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