{"id":15836,"date":"2019-11-26T12:28:29","date_gmt":"2019-11-26T12:28:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15836"},"modified":"2019-11-21T12:37:23","modified_gmt":"2019-11-21T12:37:23","slug":"wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/it\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","title":{"rendered":"Come adidas utilizza la realt\u00e0 aumentata nel suo flagship store"},"content":{"rendered":"<h3 id=\"adidas-hat-zusammen-mit-dem-muenchner-start-up-eyecandylab-ein-pilotprojekt-im-pariser-flagship-store-gestartet-mittels-augmented-reality-ar-will-der-sportartikelhersteller-das-bewusstsei\" class=\"bildunterschrift\">adidas ha lanciato un progetto pilota nel flagship store di Parigi insieme alla start-up eyecandylab di Monaco: Il produttore di articoli sportivi vuole utilizzare la realt\u00e0 aumentata (AR) per far conoscere i prodotti realizzati in modo sostenibile.<\/h3>\n<p><!--more--><\/p>\n<div class=\"bildunterschrift\">Umweltschutz ist in aller Munde, auch in der Modebranche. F\u00fcr bereits ein existierendes Projekt haben adidas, eyecandylab und die franz\u00f6sische Kreativagentur Monochrome eine zus\u00e4tzliche App &#8222;For The Oceans&#8220; entwickelt. Die bereits vorhandenen digitalen Videoscreens werden im Laden in das Storytelling eingebunden. Der Pilot l\u00e4uft f\u00fcr sechs Wochen &#8211; also w\u00e4hrend des Weihnachtsgesch\u00e4fts &#8211; im Pariser Flagship Store.<\/div>\n<div><\/div>\n<div>Das Projekt soll Kunden interaktiv in den Shop-Bereich &#8222;Sustainability&#8220; einf\u00fchren. In diesem werden nachhaltig hergestellte adidas-Produkte angeboten und in Szene gesetzt. Die Kollektionsteile basieren auf aufbereitetem Plastikm\u00fcll, der an Str\u00e4nden und in K\u00fcstenregionen gesammelt wird. Kunden, die die adidas-App haben, erhalten im Pariser Store eine Notification. Daraufhin k\u00f6nnen sie sich auf Entdeckungs-Tour begeben.<\/div>\n<h3 id=\"kunden-werden-zum-muellsammeln-animiert\">I clienti sono invitati a raccogliere i rifiuti<\/h3>\n<div>Konkret sehen Kunden, die die &#8222;For the Oceans&#8220;-App auf den Screen im Store halten, den Einfluss und die Auswirkungen des Konsums und des Plastikverbrauchs auf die Welt. Dabei findet sich der Kunde in einer AR-Ozeanwelt wieder. Ein riesiger Wal umkreist den Nutzer und beginnt damit, Plastik, das im Wasser schwimmt, aufzusammeln.<\/div>\n<div><\/div>\n<div>Il cliente viene quindi invitato a contribuire alla raccolta dei rifiuti oceanici e a sperimentare come questi vengano trasformati in piccole particelle di plastica, che vengono poi filate e trasformate nell'ultima scarpa della collezione.<\/div>\n<div><\/div>\n<div>Das Projekt geh\u00f6rt zu der Initiative Plattform A von adidas, in der unter anderem erarbeitet wird, wie digitale Innovationen den Handel positiv beeinflussen. Daher sind Brandbuilding und Umsatzsteigerung die offensichtlichen Ziele. Aber: &#8222;Unser Projekt dient hierbei nicht nur der Markenpositionierung von adidas als Innovator, sondern weist zugleich auf die Aktivit\u00e4ten des Unternehmens bez\u00fcglich Umweltschutz und Nachhaltigkeit hin. Das sind zwei wichtige Aspekte, die zusammenkommen&#8220;, erg\u00e4nzt Robin Sho Moser, CEO von eyecandylab.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Fonte: internetworld<\/div>\n<div><\/div>","protected":false},"excerpt":{"rendered":"adidas ha lanciato un progetto pilota nel flagship store di Parigi insieme alla start-up eyecandylab di Monaco: Utilizzando la realt\u00e0 aumentata (AR), adidas vuole...","protected":false},"author":12,"featured_media":15837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"adidas hat zusammen mit dem M\u00fcnchner Start-up eyecandylab ein Pilotprojekt im Pariser Flagship Store gestartet: Mittels\u00a0Augmented Reality\u00a0(AR) will&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/it\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-26T12:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Wie adidas Augmented Reality in seinem Flagship Store nutzt\",\"datePublished\":\"2019-11-26T12:28:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/\"},\"wordCount\":338,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/2019-11-21_133434.jpg\",\"articleSection\":[\"Gesellschaft\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/\",\"name\":\"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/2019-11-21_133434.jpg\",\"datePublished\":\"2019-11-26T12:28:29+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/2019-11-21_133434.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/2019-11-21_133434.jpg\",\"width\":752,\"height\":626},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/11\\\/26\\\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie adidas Augmented Reality in seinem Flagship Store nutzt\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/it\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","og_locale":"it_IT","og_type":"article","og_title":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","og_description":"adidas hat zusammen mit dem M\u00fcnchner Start-up eyecandylab ein Pilotprojekt im Pariser Flagship Store gestartet: Mittels\u00a0Augmented Reality\u00a0(AR) will&hellip;","og_url":"http:\/\/vr-room.ch\/it\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-11-26T12:28:29+00:00","og_image":[{"width":752,"height":626,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Wie adidas Augmented Reality in seinem Flagship Store nutzt","datePublished":"2019-11-26T12:28:29+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/"},"wordCount":338,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","articleSection":["Gesellschaft"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","url":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","name":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","datePublished":"2019-11-26T12:28:29+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","width":752,"height":626},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Wie adidas Augmented Reality in seinem Flagship Store nutzt"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Notizie sulla realt\u00e0 virtuale in Svizzera","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"http:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/15836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=15836"}],"version-history":[{"count":0,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/15836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/15837"}],"wp:attachment":[{"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=15836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=15836"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=15836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}