{"id":15297,"date":"2019-10-09T07:36:05","date_gmt":"2019-10-09T07:36:05","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15297"},"modified":"2019-10-04T11:50:32","modified_gmt":"2019-10-04T11:50:32","slug":"virtual-reality-als-neue-kommunikationsmethode-fuer-ngos","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/it\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/","title":{"rendered":"La realt\u00e0 virtuale come metodo di comunicazione di successo per le ONG"},"content":{"rendered":"<h3 id=\"organisationen-wie-greenpeace-oder-amnesty-international-finanzieren-ihre-projekte-mithilfe-von-spenden-eine-studie-der-international-school-of-management-ism-zeigt-nun-dass-der-einsatz-von-virtua\">Organizzazioni come Greenpeace e Amnesty International finanziano i loro progetti con l'aiuto delle donazioni. Uno studio dell'International School of Management (ISM) dimostra che l'uso della realt\u00e0 virtuale non solo ha avuto un effetto positivo sul loro marchio, ma ha anche aumentato la disponibilit\u00e0 a fare donazioni.<\/h3>\n<h3 id=\"\"><!--more--><\/h3>\n<p>Le organizzazioni umanitarie fanno spesso pubblicit\u00e0 nelle zone pedonali o su Internet. Utilizzano in particolare cortometraggi emozionali per raccogliere fondi per buone cause. Mentre un tempo i film erano realizzati in 2D, alcune ONG utilizzano ora film in 3D girati con una telecamera a 360 gradi. In questo modo lo spettatore pu\u00f2 avere una visione ancora pi\u00f9 intensa della vita quotidiana dei rifugiati o del mondo delle specie animali in via di estinzione.<\/p>\n<div class=\"ArticleCopy\">\n<h3 id=\"vr-verstaerkt-den-emotionalen-aspekt\" class=\"ArticleCopy-subHead\">La VR rafforza l'aspetto emotivo<\/h3>\n<\/div>\n<p>Nelly Dux ist Masterabsolventin der ISM Hamburg und f\u00fchrte in ihrer Abschlussarbeit eine Studie zu diesem Thema durch. Um herauszufinden, ob Virtual Reality einen Einfluss auf die Wahrnehmung von Hilfsorganisationen und Spendenbereitschaft hat, sahen sich Studienteilnehmer Werbefilme von Greenpeace in 2D am Computer und in 3D mit einer VR-Brille an. Ergebnis war, dass die Probanden sich viel st\u00e4rker auf die filmische Geschichte und Botschaft mit dem Einsatz von Virtual Reality einlassen konnten. &#8222;Die anschliessende Befragung hat gezeigt, dass Teilnehmer, die den Film mit einer VR-Brille geschaut haben, positiver gegen\u00fcber der Hilfsorganisation gestimmt waren als zuvor. Das hat wiederum die Bereitschaft zum Spenden erh\u00f6ht&#8220;, erkl\u00e4rt Dux, die an der ISM Hamburg Wirtschaftspsychologie studiert hat. &#8222;Mit dem Einsatz von Virtual Reality werden Themen wie zum Beispiel die Fl\u00fcchtlingsproblematik noch greifbarer, weil wir uns als Zuschauer quasi mitten im Geschehen befinden &#8211; wir erleben unsere Emotionen noch intensiver.&#8220;<\/p>\n<p>Anche le ONG svizzere stanno facendo largo uso della VR. Helvetas \u00e8 stata la prima ONG svizzera a utilizzare una campagna integrata di realt\u00e0 virtuale gi\u00e0 nel 2017, di cui abbiamo <a href=\"https:\/\/vr-room.ch\/it\/2017\/09\/13\/fundraising-mit-virtual-reality\/\">segnalato<\/a>.<\/p>\n<p>Fonte: horizont \/ Immagine: Helvetas<\/p>","protected":false},"excerpt":{"rendered":"Organizzazioni come Greenpeace o Amnesty International finanziano i loro progetti con l'aiuto delle donazioni. Uno studio della Scuola Internazionale di...","protected":false},"author":12,"featured_media":7407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Organisationen wie Greenpeace oder Amnesty International finanzieren ihre Projekte mithilfe von Spenden. Eine Studie der International School of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/Bandara_Helvetas_Benin_Still.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs\",\"datePublished\":\"2019-10-09T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\"},\"wordCount\":300,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Bandara_Helvetas_Benin_Still.jpg\",\"articleSection\":[\"Gesellschaft\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\",\"name\":\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - 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