{"id":5115,"date":"2017-04-07T08:10:52","date_gmt":"2017-04-07T08:10:52","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5115"},"modified":"2017-03-30T12:17:52","modified_gmt":"2017-03-30T12:17:52","slug":"l-oreal-hat-das-potential-von-vr-erkannt","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/fr\/2017\/04\/07\/l-oreal-hat-das-potential-von-vr-erkannt\/","title":{"rendered":"L' Or\u00e9al a compris le potentiel de la VR"},"content":{"rendered":"<p>\"Only the Brave\" - L'Or\u00e9al semble suffisamment courageux pour tester diff\u00e9rentes possibilit\u00e9s de promotion avec la VR, voire les utiliser r\u00e9ellement.<\/p>\n<p>La marque de mode italienne Diesel, qui appartient au groupe L' Or\u00e9al, est connue pour ses campagnes publicitaires insolites. Pour promouvoir un parfum de la marque \"Only the Brave\", ils ont fait passer aux visiteurs d'une conf\u00e9rence VR \u00e0 Paris une \u00e9preuve de courage dans la r\u00e9alit\u00e9 virtuelle.<\/p>\n<p>Les visiteurs ont enfil\u00e9 un HTC Vive pour vivre l'exp\u00e9rience VR. Dans la simulation, ils devaient marcher le long de l'\u00e9troite saillie du mur d'un gratte-ciel new-yorkais, le dos au mur et avec un pr\u00e9cipice de plus de cent m\u00e8tres de profondeur devant eux. Des sensations fortes \u00e0 l'\u00e9tat pur !<\/p>\n<p>Ceux qui ont d\u00e9j\u00e0 fait l'exp\u00e9rience de Richie's Plank Experience pour HTC Vive savent de quoi nous parlons. La simulation est disponible chez\u00a0<a href=\"http:\/\/store.steampowered.com\/app\/517160\/\">Steam<\/a>\u00a0sont disponibles. Pour augmenter l'immersion, il est recommand\u00e9 d'utiliser une planche de bois r\u00e9elle dont les dimensions correspondent \u00e0 celles de la planche virtuelle.<\/p>\n<h3 id=\"simulation-mit-echten-gegebenheiten\">Simulation avec des conditions r\u00e9elles<\/h3>\n<p>Lors de la conf\u00e9rence, la simulation \u00e9tait \u00e9galement renforc\u00e9e par un tout petit palier ainsi que par le mur et le plafond suspendu o\u00f9 les visiteurs devaient baisser la t\u00eate. Celui qui atteignait l'objectif d'arriver \u00e0 l'autre bout de l'avance en deux minutes \u00e9tait r\u00e9compens\u00e9 par une bouteille de parfum.<\/p>\n<h3 id=\"vive-controller-an-den-fuessen\">Contr\u00f4leur Vive aux pieds<\/h3>\n<p>Ce qui est remarquable, c'est que les contr\u00f4leurs Vive ne sont pas tenus dans les mains comme d'habitude, mais fix\u00e9s aux pieds. Pour faire \u00e9galement entrer les mains dans la r\u00e9alit\u00e9 virtuelle, on a utilis\u00e9 Leap Motion, qui a \u00e9t\u00e9 coll\u00e9 sur la face avant des lunettes VR. Ainsi, les visiteurs pouvaient voir leurs propres mains lorsqu'ils saisissaient le parfum.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5115-1\" width=\"640\" height=\"360\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/youtu.be\/IrzztL8J5AM?_=1\" \/><a href=\"https:\/\/youtu.be\/IrzztL8J5AM\">https:\/\/youtu.be\/IrzztL8J5AM<\/a><\/video><\/div>\n<p>La campagne de promotion devrait \u00eatre lanc\u00e9e prochainement dans toute l'Europe. Il sera alors possible d'essayer soi-m\u00eame l'exp\u00e9rience VR dans les grands magasins, les a\u00e9roports et les conf\u00e9rences.<\/p>\n<p>L'exp\u00e9rience VR a \u00e9t\u00e9 command\u00e9e par L'Or\u00e9al et r\u00e9alis\u00e9e par l'agence de RP\u00a0<a href=\"http:\/\/www.84paris.com\/en\/home\">84.Paris<\/a>\u00a0et a \u00e9t\u00e9 con\u00e7u par le\u00a0<a href=\"http:\/\/backlight.fr\/\">Studio de r\u00e9tro\u00e9clairage<\/a>\u00a0a \u00e9t\u00e9 mis en \u0153uvre.<\/p>\n<h3 id=\"coiffeur-training-in-der-vr\">Formation de coiffeur dans la RV<\/h3>\n<p>D\u00e8s la fin de l'ann\u00e9e derni\u00e8re, L'Or\u00e9al a annonc\u00e9 une solution VR pour les coiffeurs pour les produits de soins capillaires de la gamme Matrix.<\/p>\n<p>Pour la formation virtuelle, l'entreprise mise sur des vid\u00e9os 3D volum\u00e9triques et praticables. Les acteurs sont film\u00e9s sous forme d'hologrammes 3D photor\u00e9alistes et sont ensuite plac\u00e9s dans un environnement 3D rendu. Gr\u00e2ce aux lunettes VR, le coiffeur peut se d\u00e9placer autour du client d'essai et observer comment la coupe est r\u00e9alis\u00e9e - parfait aussi pour les apprentis, bien s\u00fbr. Ainsi, ils n'ont plus besoin de se d\u00e9placer pour d\u00e9couvrir les derni\u00e8res tendances et les nouvelles coupes.<\/p>\n<p>L'Or\u00e9al int\u00e8gre la formation VR dans la Matrix Academy, un programme de formation continue pour les coiffeurs. La formation Matrix aurait \u00e9t\u00e9 lanc\u00e9e d\u00e9but 2017 aux Etats-Unis et devrait ensuite \u00eatre d\u00e9ploy\u00e9e \u00e0 l'\u00e9chelle mondiale. L'Or\u00e9al met l'application gratuitement \u00e0 disposition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5117\" src=\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-300x175.jpg\" alt=\"\" width=\"667\" height=\"389\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-300x175.jpg 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-768x448.jpg 768w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-1024x597.jpg 1024w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-1110x648.jpg 1110w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-730x426.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-539x314.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-350x204.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-254x148.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille-125x73.jpg 125w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/loreal_frisoer_weiterbildung_vr_brille.jpg 1200w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/p>\n<h3 id=\"make-up-spiegel-mit-der-ar\">Miroir de maquillage avec l'AR<\/h3>\n<p>L'Or\u00e9al est \u00e9galement fort dans la RA. Ainsi, le g\u00e9ant des cosm\u00e9tiques propose depuis quelques ann\u00e9es d\u00e9j\u00e0 un miroir de maquillage \u00e0 ses clients. Gr\u00e2ce \u00e0 l'application pour smartphone \"Makeup Genius\", les consommateurs peuvent reproduire les tendances de maquillage L'Or\u00e9al directement sur leur propre visage via la cam\u00e9ra frontale de leur smartphone ou de leur tablette et ainsi tester leur look.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5115-2\" width=\"640\" height=\"360\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/youtu.be\/G1z2Od5lIsA?_=2\" \/><a href=\"https:\/\/youtu.be\/G1z2Od5lIsA\">https:\/\/youtu.be\/G1z2Od5lIsA<\/a><\/video><\/div>\n<p>Source : https:\/\/vrodo.de \/ cosmetic-business.com<\/p>","protected":false},"excerpt":{"rendered":"\"Only the Brave\" - L'Or\u00e9al semble suffisamment courageux pour tester diff\u00e9rentes possibilit\u00e9s de promotion avec la VR, respectivement...","protected":false},"author":12,"featured_media":5116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-5115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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