{"id":19588,"date":"2021-06-17T10:48:48","date_gmt":"2021-06-17T10:48:48","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19588"},"modified":"2021-06-11T10:58:53","modified_gmt":"2021-06-11T10:58:53","slug":"credit-suisse-lanciert-swiss-football-ar-lense","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/fr\/2021\/06\/17\/credit-suisse-lanciert-swiss-football-ar-lense\/","title":{"rendered":"Le Credit Suisse lance la Swiss Football AR Lense"},"content":{"rendered":"<h3 id=\"die-credit-suisse-praesentiert-zum-start-der-fussball-europameisterschaft-die-weiterfuehrung-der-csx-kampagne-die-auch-eine-ar-anwendung-mit-sich-bringt\">A l'occasion du lancement du championnat d'Europe de football, le Credit Suisse pr\u00e9sente la suite de la campagne CSX, qui comprend \u00e9galement une application de RA.<!--more--><\/h3>\n<p>L'automne dernier, thjnk Zurich et le Credit Suisse ont lanc\u00e9 avec succ\u00e8s \"CSX\" - la nouvelle offre de banque num\u00e9rique qui permet d'effectuer toutes les op\u00e9rations bancaires via une application - avec la campagne \"Call of Customers\". Aujourd'hui, le Credit Suisse passe \u00e0 la vitesse sup\u00e9rieure en utilisant son engagement de longue date dans le football comme sc\u00e8ne.<\/p>\n<article class=\"ArticleRelated\">Im Original heisst es in der Mitteilung zur Lancierung der CSX-Marketingkampagne: Eine Bank, die sich wie eine App anf\u00fchlt. Im Zentrum der 360-Grad-Kampagne steht der neue Film \u00abCall of Footballers\u00bb&#8220;. Hier meldet sich Fussballer in verschiedenen Vignetten zu Wort. Mit dabei sind auch die ehemaligen Nationalspieler Gelson Fernandes und Stephan Lichtsteiner. Ausserdem wurden verschiedene kurze Onlineformate mit Hobbykickern und mit aktuellen Nationalteam-Spielern rund um die verschiedenen Produktvorteile realisiert. Zwei verschiedene 20-Sekunden-Versionen des Films laufen w\u00e4hrend der Europameisterschaft. Dieser wird flankiert von Print und diversen Digital- und Social-Werbemitteln.<\/p>\n<\/article>\n<h3 id=\"swiss-football-ar-lense\">Swiss Football AR Lense<\/h3>\n<p>En plus de la campagne avec thjnk, le Credit Suisse pr\u00e9sente avec la \"Swiss Football AR Lense\" sur Snapchat une exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e qui permet aux fans de football de rencontrer virtuellement les stars de l'\u00e9quipe nationale suisse et d'immortaliser num\u00e9riquement ce moment - en souvenir de ce qui est sans doute le championnat d'Europe le plus extraordinaire \u00e0 ce jour.<\/p>\n<p>Et avec une vid\u00e9o d'arri\u00e8re-plan zoom\u00e9e, il est d\u00e9sormais possible d'annoncer la couleur au bureau \u00e0 domicile. La vid\u00e9o peut \u00eatre t\u00e9l\u00e9charg\u00e9e directement sur credit-suisse.com\/fussballfieber. L'initiateur de ces id\u00e9es est le Credit Suisse, elles ont \u00e9t\u00e9 produites par la Filmgerberei.<\/p>\n<p>Source : horizont<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"A l'occasion du lancement du championnat d'Europe de football, le Credit Suisse pr\u00e9sente la suite de la campagne CSX, qui comprend une application AR avec...","protected":false},"author":12,"featured_media":19589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-19588","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality-schweiz","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Credit Suisse lanciert Swiss Football AR Lense - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/06\/17\/credit-suisse-lanciert-swiss-football-ar-lense\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit Suisse lanciert Swiss Football AR Lense - 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