{"id":18238,"date":"2020-11-25T08:49:24","date_gmt":"2020-11-25T08:49:24","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18238"},"modified":"2020-11-23T09:03:37","modified_gmt":"2020-11-23T09:03:37","slug":"galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/fr\/2020\/11\/25\/galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden\/","title":{"rendered":"Campagne publicitaire Galaxus : deviner le cadeau ou utiliser la RA"},"content":{"rendered":"<h3 id=\"ein-haarfoehn-eine-wasserpistole-oder-was-sonst-ist-hier-verpackt-wer-wissen-will-was-galaxus-in-ihrer-werbekampagne-alles-verpackt-hat-erfaehrt-die-loesung-je-nach-werbemittel-anders-eine-extrem\">Un s\u00e8che-cheveux, un pistolet \u00e0 eau ou quoi d'autre est emball\u00e9 ici ? Celui qui veut savoir ce que Galaxus a emball\u00e9 dans sa campagne publicitaire d\u00e9couvre la solution de mani\u00e8re diff\u00e9rente selon le support publicitaire. Une campagne extr\u00eamement innovante, dans laquelle la variante (r\u00e9alit\u00e9 augment\u00e9e )AR s'inscrit parfaitement dans le sch\u00e9ma.<!--more--><\/h3>\n<p>Que se cache-t-il sous le papier cadeau ? Galaxus estime que ce qu'il y a de plus beau dans le fait d'offrir et d'\u00eatre offert, c'est le moment de l'anticipation et de la curiosit\u00e9. C'est pourquoi, dans sa campagne de No\u00ebl de cette ann\u00e9e, le commer\u00e7ant en ligne met l'accent sur le moment qui pr\u00e9c\u00e8de l'ouverture d'un cadeau.<\/p>\n<p>Avec les sujets, on ne peut que deviner le contenu des cadeaux - les d\u00e9tails se r\u00e9v\u00e8lent au deuxi\u00e8me coup d'\u0153il. Galaxus a r\u00e9solu la surprise, c'est-\u00e0-dire la r\u00e9solution du contenu du cadeau et de l'exp\u00e9diteur, de mani\u00e8re diff\u00e9rente pour chaque support publicitaire. \"C'\u00e9tait certes un d\u00e9fi, mais cela renforce l'effet de surprise et la curiosit\u00e9\", peut-on lire dans un communiqu\u00e9 sur la campagne.<\/p>\n<p>La r\u00e9solution se fait comme suit :<\/p>\n<p>a) Sur les affiches lumineuses, le contenu transpara\u00eet la nuit, \u00e0 savoir lorsque la lumi\u00e8re s'allume.<\/p>\n<p><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Tag.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Tag.jpg\" alt=\"GAX_Xmas_Leuchtplakat_Tag\" data-caption=\"Das Leuchtplakat am Tag ...\" \/><\/a><\/p>\n<div class=\"hvrbox\">\n<div class=\"imgCaption\">L'affiche lumineuse de jour ...<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Nacht.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Nacht.jpg\" alt=\"GAX_Xmas_Leuchtplakat_Nacht\" data-caption=\"... und so erscheint es in der Nacht. (Bilder: Digitec Galaxus)\" \/><\/a><\/p>\n<div class=\"imgCaption\">... et c'est ainsi qu'il appara\u00eet dans la nuit. (Images : Digitec Galaxus)<\/div>\n<\/div>\n<div><\/div>\n<h3 id=\"nassplakate-mit-ar\">Affiches humides avec AR<\/h3>\n<p>b) Rendre visible dans le monde r\u00e9el quelque chose qui n'existe que dans le monde virtuel, voil\u00e0 ce que peut faire la RA. Sur les affiches humides, on ne voit que le cadeau ; ceux qui veulent savoir ce qui se cache dessous scannent le code QR et voient ce qui est cach\u00e9 \u00e0 travers l'\u00e9cran de leur t\u00e9l\u00e9phone portable gr\u00e2ce \u00e0 une application de r\u00e9alit\u00e9 augment\u00e9e. La solution AR pour les affiches humides a \u00e9t\u00e9 con\u00e7ue et programm\u00e9e en interne :<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Nassplakat_AR.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Nassplakat_AR.jpg\" alt=\"GAX_Xmas_Nassplakat_AR\" \/><\/a><\/div>\n<p>c) Les cartons suspendus ont \u00e9t\u00e9 r\u00e9alis\u00e9s par impression lenticulaire. Selon l'angle de vue, on peut voir ou non le contenu du cadeau :<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_1.jpg\" alt=\"GAX_Xmas_HK_1\" data-caption=\"Nur bei genauerem Hinsehen ... \" \/><\/a><\/p>\n<div class=\"imgCaption\">Ce n'est qu'en y regardant de plus pr\u00e8s ...<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_2.jpg\" alt=\"GAX_Xmas_HK_2\" data-caption=\"... verr\u00e4t die Schildkr\u00f6te auf der Verpackung den Absender: (Bild: Galaxus)\" \/><\/a><\/p>\n<div class=\"imgCaption\">... la tortue sur l'emballage r\u00e9v\u00e8le l'exp\u00e9diteur : (photo : Galaxus)<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<p>Au total, 17 sujets ont \u00e9t\u00e9 cr\u00e9\u00e9s et sont visibles via des affiches (humides et lumineuses), des cartons suspendus, des e-boards, des e-panels, des banni\u00e8res et des annonces en Suisse al\u00e9manique et en Suisse romande. En outre, dans un calendrier de l'Avent, comme encart de colis dans les m\u00e9dias sociaux.<\/p>\n<p>Source : Personnel<\/p>","protected":false},"excerpt":{"rendered":"Un s\u00e8che-cheveux, un pistolet \u00e0 eau ou quoi d'autre est emball\u00e9 ici ? Si vous voulez savoir ce que Galaxus a mis dans sa campagne...","protected":false},"author":12,"featured_media":18239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galaxus Werbekampagne: Geschenk erraten oder AR verwenden - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/11\/25\/galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galaxus Werbekampagne: Geschenk erraten oder AR verwenden - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Ein Haarf\u00f6hn, eine Wasserpistole oder was sonst ist hier verpackt? 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