More and more Swiss companies are venturing into the metaverse. Now the Luzerner Kantonalbank has also taken the first steps. In November, 14 selected female customers served as guinea pigs in a conference room at the Luzerner Kantonalbank. They experienced a lecture in the Metaverse on the topic of pension provision using VR glasses.<\/p>\n
The Institute for Financial Services Zug (IFZ) of the Lucerne University of Applied Sciences and Arts (HSLU) is behind the event. The IFZ wanted to find out whether and how banks can already use the metaverse for customer events or advisory activities, writes co-leader Andreas Dietrich in a blog article.<\/p>\n
Since only a few are familiar with the technology, the event had to be held at a common location. To assist the clients in using the glasses. Due to the high bandwidth required to use the Metaverse, the number of participants had to be limited to 14.<\/p>\n
Technically, the event went off without a hitch, writes Daniel von Arx, media spokesperson for the Luzerner Kantonalbank, at the request of zentralplus. The feedback from the customers was also positive. However, the respondents would like to see certain advisory situations continue to be analogous.<\/p>\n
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The virtual avatar cannot replace personal counselling, according to the tenor. \"From the reactions, we can conclude that clients currently still prefer personal contact or video advice,\" says Daniel von Arx.<\/p>\n
Andreas Dietrich from HSLU recalls an \"interesting and good experience\". The speaker's voice always came from the \"right side\" and there was no chatter with the virtual neighbours. The clients did notice, however, that the 60-minute session was more strenuous than a conventional meeting.<\/p>\n