{"id":15836,"date":"2019-11-26T12:28:29","date_gmt":"2019-11-26T12:28:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15836"},"modified":"2019-11-21T12:37:23","modified_gmt":"2019-11-21T12:37:23","slug":"wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/en\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","title":{"rendered":"How adidas uses augmented reality in its flagship store"},"content":{"rendered":"<h3 id=\"adidas-hat-zusammen-mit-dem-muenchner-start-up-eyecandylab-ein-pilotprojekt-im-pariser-flagship-store-gestartet-mittels-augmented-reality-ar-will-der-sportartikelhersteller-das-bewusstsei\" class=\"bildunterschrift\">adidas has launched a pilot project in its Paris flagship store together with the Munich-based start-up eyecandylab: Using augmented reality (AR), the sporting goods manufacturer wants to raise awareness for sustainably manufactured products.<\/h3>\n<p><!--more--><\/p>\n<div class=\"bildunterschrift\">Umweltschutz ist in aller Munde, auch in der Modebranche. F\u00fcr bereits ein existierendes Projekt haben adidas, eyecandylab und die franz\u00f6sische Kreativagentur Monochrome eine zus\u00e4tzliche App &#8222;For The Oceans&#8220; entwickelt. Die bereits vorhandenen digitalen Videoscreens werden im Laden in das Storytelling eingebunden. Der Pilot l\u00e4uft f\u00fcr sechs Wochen &#8211; also w\u00e4hrend des Weihnachtsgesch\u00e4fts &#8211; im Pariser Flagship Store.<\/div>\n<div><\/div>\n<div>Das Projekt soll Kunden interaktiv in den Shop-Bereich &#8222;Sustainability&#8220; einf\u00fchren. In diesem werden nachhaltig hergestellte adidas-Produkte angeboten und in Szene gesetzt. Die Kollektionsteile basieren auf aufbereitetem Plastikm\u00fcll, der an Str\u00e4nden und in K\u00fcstenregionen gesammelt wird. Kunden, die die adidas-App haben, erhalten im Pariser Store eine Notification. Daraufhin k\u00f6nnen sie sich auf Entdeckungs-Tour begeben.<\/div>\n<h3 id=\"kunden-werden-zum-muellsammeln-animiert\">Customers are encouraged to collect rubbish<\/h3>\n<div>Konkret sehen Kunden, die die &#8222;For the Oceans&#8220;-App auf den Screen im Store halten, den Einfluss und die Auswirkungen des Konsums und des Plastikverbrauchs auf die Welt. Dabei findet sich der Kunde in einer AR-Ozeanwelt wieder. Ein riesiger Wal umkreist den Nutzer und beginnt damit, Plastik, das im Wasser schwimmt, aufzusammeln.<\/div>\n<div><\/div>\n<div>The customer is then invited to help pick up the ocean rubbish as well, and experiences how the rubbish is turned into small plastic particles, which are spun into thread and transformed into the latest shoe in the collection.<\/div>\n<div><\/div>\n<div>Das Projekt geh\u00f6rt zu der Initiative Plattform A von adidas, in der unter anderem erarbeitet wird, wie digitale Innovationen den Handel positiv beeinflussen. Daher sind Brandbuilding und Umsatzsteigerung die offensichtlichen Ziele. Aber: &#8222;Unser Projekt dient hierbei nicht nur der Markenpositionierung von adidas als Innovator, sondern weist zugleich auf die Aktivit\u00e4ten des Unternehmens bez\u00fcglich Umweltschutz und Nachhaltigkeit hin. Das sind zwei wichtige Aspekte, die zusammenkommen&#8220;, erg\u00e4nzt Robin Sho Moser, CEO von eyecandylab.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Source: internetworld<\/div>\n<div><\/div>","protected":false},"excerpt":{"rendered":"adidas has launched a pilot project in its Paris flagship store together with the Munich-based start-up eyecandylab: By means of augmented reality (AR),...","protected":false},"author":12,"featured_media":15837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-15836","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality-gesellschaft","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie adidas Augmented Reality in seinem Flagship Store nutzt - 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