Audi wants to make long car journeys an adventure even for passengers in the back seat: At this year's CES trade fair in Las Vegas, the German carmaker presented a new virtual reality technology that will be commercialised in the future via the start-up holoride GmbH, co-founded by the subsidiary Audi Electronics Venture GmbH. The new technology makes it possible to transfer the real driving and steering movements of the car in real time into interactive content and video games that can be experienced by the passengers.<\/p>\n
Zur Vorstellung der neuen Technologie hat Audi zusammen mit seinen Partnern Disney und Interactive Experiences „Marvel’s Avengers: Rocket’s Rescue Run“ pr\u00e4sentiert. Wie am Titel bereits zu erkennen ist, schl\u00fcpft der Mitfahrer mit Aufsetzen seiner VR-Brille hier in die Rolle des vulg\u00e4ren Waschb\u00e4ren „Rocket“ aus dem Marvel-Universum, der den meisten Zuschauern aus den „Guardians of the Galaxy“-Filmen sowie dem neuesten Avengers-Teil bekannt sein d\u00fcrfte. In dessen Raumschiff fliegt man dann in Lichtgeschwindigkeit durch ein Asteroidenfeld. Dass gerade ein Marvel-Titel zur Vorstellung gew\u00e4hlt wird, ist dabei kein Zufall: Seit dem ersten Auftritt des Audi R8 im Vorreiter der Marvel Hits, dem ersten Iron-Man-Teil von 2008, arbeiten beide Unternehmen regelm\u00e4ssig zusammen.<\/p>\n
The special feature: Every movement of the car is meaningfully transferred to the virtual spaceship in real time. If the car makes a sharp turn, Rocket's ship orbits another spaceship in the interactive application; if the car accelerates or brakes, the Guardians of the Galaxy ship also speeds up or slows down. Each driving manoeuvre is thus assigned certain forms of representation in the VR app.<\/p>\n
To drive the technology forward, Audi has co-founded the start-up Holoride through its subsidiary Audi Electronics Venture. Audi technology is licensed to the young company. A corresponding open platform for the commercialisation of VR entertainment is to be made available to other carmakers and content developers in the future. A software development kit is to be made available for this purpose.<\/p>\n
Source: Chip \/ t3n \/ Photo dpa<\/p>","protected":false},"excerpt":{"rendered":"Audi has presented a new type of entertainment system for passenger cars at this year's CES in Las Vegas: Thanks to state-of-the-art virtual reality technology...","protected":false},"author":12,"featured_media":12493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-12492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\n