{"id":11361,"date":"2018-09-27T06:01:33","date_gmt":"2018-09-27T06:01:33","guid":{"rendered":"http:\/\/vr-room.ch\/?p=11361"},"modified":"2018-09-25T11:55:56","modified_gmt":"2018-09-25T11:55:56","slug":"lufthansa-lockt-kunden-mit-virtuellen-reisen","status":"publish","type":"post","link":"http:\/\/vr-room.ch\/en\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","title":{"rendered":"Lufthansa lures customers with virtual travel"},"content":{"rendered":"

Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten „Walk-in-Ads“ k\u00f6nnen Fl\u00fcge direkt gebucht werden.<\/h3>\n
\n

Werbung f\u00fcr Fernreisen ist immer sch\u00f6n anzusehen: Traumhafte Kulissen und aufregende Skylines. Mit Hilfe von\u00a0Augmented Reality\u00a0sorgt\u00a0Lufthansa\u00a0jetzt daf\u00fcr, dass man diese auch gleich betreten kann. „Walk-in-Ads“ nennt\u00a0Lufthansa\u00a0eine entsprechende VR-Aktion, in deren Rahmen Fl\u00fcge direkt gebucht werden k\u00f6nnen. Unmittelbar damit verbunden ist eine Preiskampagne, in der\u00a0Hong Kong und New York – zwei der Top-Reiseziele im Streckennetz der Lufthansa – im Zentrum stehen.<\/p>\n

Run into the advert with the app<\/h3>\n

The lead agency Kolle Rebbe and virtual reality specialist Headraft used Shazam's infrastructure for the realisation. This allows the walk-in adverts to be launched on the smartphone display without additional app downloads. Anyone who opens one of the adverts must then scan the floor with their smartphone. A gate then appears on the camera screen, through which the user can walk by taking a few steps forwards with their smartphone in hand.<\/p>\n

From the app directly to the booking<\/h3>\n

And suddenly you are standing on a balcony high above the rooftops of Hong Kong or on the viewing platform of the Empire State Building in New York, while the sounds of the big city emanate from the loudspeaker. It is controlled via the smartphone's motion sensors. Depending on where the user moves, the view of the metropolises changes. Just like on a real journey, there is always something new to discover. If this gives you the travel bug, you can start the booking process directly in the ad.<\/p>\n<\/div>\n

„Augmented Reality darf kein reiner Selbstzweck sein. Wir wollten eine immersive Erfahrung schaffen, die einen Mehrwert f\u00fcr den User hat“, sagt\u00a0Benita Struve, Leiterin Marketingkommunikation bei der Lufthansa.<\/p>\n

Lufthansa has been investing in virtual and augmented reality projects for some time now, as you can see in with us<\/a> could read last year.<\/p>\n

Source: wuv \/ horizont<\/p>","protected":false},"excerpt":{"rendered":"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. 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